About Us

We believe in caring for our environment and that dressing with style shouldn’t 'cost the earth’ quite literally! 

We wanted to develop a range of street and gym wear that as well as being cool to be seen in, the brand is kinder on your pocket and more importantly kinder to the planet too.

Did you know that garment manufacturing is one of the most environmentally damaging and harmful industrial sectors on the planet?  When we created our line of street and gymwear we also wanted to be socially responsible and environmentally friendly and chose to use a manufacturer who uses sustainable manufacturing - this is the creation of manufactured products through economically-sound processes that minimize negative environmental impacts while conserving energy and natural resources. 

The carbon footprint of our T-Shirts has been reduced by around 90% through the use of renewable energy and technological advancement.

Our Tees are 100% certified organic cotton and carry the EarthPositive® & Climate Neutral label.